Dear Business Builder,
Did you ever play with magnets when you were a kid?
I sure did—and I admit I was totally fascinated by them. Actually, I still am. I love refrigerator magnets. My mom has them on her fridge. I have them on my fridge. I bet you have some on your fridge too.
Line up your magnets in one direction, and they slide super-fast across the table and glom onto one another. It’s like magic. They have no choice.
Now introduce some metal to the magnet, and the metal will fly out of your hand in the blink of an eye to get to the magnet. SWACK! There’s that satisfying sound of metal kissing a magnet.
Flip your magnets in the other direction and what happens? They chase each other away like an old man yelling at kids to get off his lawn.
Or introduce something like paper or ceramic tile, and nothing happens. No attraction, no satisfying SWACK, nothing. Big dud. Yawn.
What are your lead magnets doing with your prospects?..
While the physics behind magnets is fascinating, playing with them as kids was fun, and they are still useful for hanging up pictures on our refrigerators ...
It didn’t take you long to figure out that a magnet can both attract and repel its target.
And you know what?
The exact same thing holds true in your business when it comes to attracting or repelling customers with lead magnets. Let me explain…
Now you’ve probably heard of lead magnets or freemiums as they apply to business. These are free products that you offer as “ethical bribes” or incentives to persuade people to join your list. You can also offer them as freemiums to existing subscribers. Either way, good lead magnets generate sales and put money in your pocket… IF you do it right, that is…
So let’s avoid that. Over the next few minutes you’re going to find out the RIGHT way to create and use lead magnets to grow your business.
Let’s start here…
And that’s just off the top of my head.
The ways you give them away are really only limited to your imagination! So you can see that there are plenty of ways to get your freemium in front of your audience.
Now here’s the next question…
In other words, how can you make money by giving something away for free?
The answer: by promoting a related product or service to
everyone who takes advantage of your lead-magnet offer.
For example, if you’re giving away a checklist as a lead magnet, then on the backend you might sell a course that gives buyers the step-by-step instructions for completing each step of the checklist.
Pretty slick, right? (And it works really well too.)
Now what surprises a lot of people is that there are multiple ways to advertise your paid offer.
But don’t choose just one place to promote your paid offer. Put it multiple places, and you’ll get better conversion rates. Guaranteed.
Now I’m going to share a little secret with you that most people
totally overlook—are you missing this opportunity too?
If you want your lead magnet or freemium to work double time for you, then create something that your prospects will reference or use again and again.
I’m talking things like cheat sheets… checklists… gear lists… mind maps...idea lists. Anything they’ll want to use repeatedly.
Think about it: the more your prospects use your product -> the more they’ll see your promotions -> the more likely it is they’ll click your links and buy whatever it is you’re selling.
It’s a proven sales trigger. Simply put, familiarity generates sales. When people see your promo enough times, they feel absolutely compelled to click on it!
Which is important because...
Here’s the answer: because you can use
a lead magnet to promote absolutely anything.
You can create multiple lead magnets to promote one offer. You can create one lead magnet to promote multiple offers.
It doesn’t matter what you’re promoting, your lead magnet will be the best sales tool in your toolbox. It will be the best sales person on your entire staff. You can use your lead magnets to promote:
Software and apps.
Drop shipping offers.
Coaching and counseling.
And whatever else you want to promote. Literally anything. Your lead magnets are not only your best sales tool, they’re also super-versatile.
What’s more, it’s so easy to put them to work for you. Use them the right way, and…
You’ll make money by giving away something for free!
Pretty cool, right?
And the best part is that it’s so easy to give them away…
So let me break this down as simply as possible…
When it comes to lead magnets, you really only have two options available to you. Whether you make a conscious choice or not, you WILL make a choice from these two options...
The first option is to start using lead magnets to grow your business, build your list and make more money. (Hint: This is the better of the two options.) Honestly, the overwhelming majority of internet business owners have adopted the practice of using lead magnets, so it would be foolish to ignore it.
The second option is to leave gobs of money on the table. (And if you're thinking that sounds like a good idea, you should probably just leave this page now - and probably quit your business, too. :) Clearly, we have a winner among these two options, right? Right?
Because you know what?
You already know that lead magnets are powerfully effective. They work for countless business owners around the world, and you know they’ll work for you too. So if you turn your back on this information right now, it’s like buying a winning lottery ticket… and then never cashing it in.
It’s a no brainer, right? If you’re in business, then you WILL use lead magnets. And once you start using them and seeing how well they work, then you’ll be creating them like crazy to attract leads, build your list and generate sales.
But Here’s Where The Whole Strategy Starts Falling Apart…
Have you ever tried creating a high-quality lead magnet before? Up until today, you only had two options:
1. The first option is to figure out how to create free content yourself…
This can take a LOT of time. And if you want to end up with a great result, it takes a lot of skill too. That’s because you not only need to create the content, you need to design and format it into an attractive package. I’ve seen people spend days, weeks and even months trying to create just one good lead magnet.
2. The second option is to outsource it…
This is awesome if you have really deep pockets. Even something as basic as a short report can cost hundreds of dollars. It’s a good investment, but let’s face it… a lot of us have to use that cash to pay the mortgage and buy groceries. Dumping thousands of dollars into outsourcing just isn’t in the budget.
Now here’s some very good news…
Starting right now, you have an absolutely AMAZING THIRD OPTION.
This is the option that gives you the tools you need to create high-quality, high-converting content in as little as 60 minutes. That is lightning fast. You could have your first freemium finished before you go to bed tonight.
And best of all, it’s super affordable—you’re not even gonna believe the price.How is this possible?
Take a look…
This is unlike anything you’ve ever seen before when it comes to creating lead magnets. That’s because you’re about to get a set of 12 different and completely done-for-you lead magnets!
Not just the content. You get the complete, professionally designed and totally editable lead magnet. You can use each of these 12 lead magnets as-is, or you can tweak them to create dozens of other lead magnets!
The possibilities are endless! About the only thing you CAN’T do is pass on the editable files to others – other than that, you’re free to profit from them as you see fit!
Just think about it…
You Get 12 Completely Done For You Lead Magnets – That’s a Year’s Worth of Content!
Your customers and prospects are going to love these products – and so will you! Here are the set of 12 editable lead magnets you get when you order now:
That’s over 100 pages of editable content total,all packaged up and beautifully designed!
These are NOT the kinds of lead magnets that "repel" customers ... they "attract"!
I can just about see your gears turning. You’re quickly realizing this will save you a LOT of money in outsourcing fees. You know this will save you a LOT of time. You know this would be a great way to start bringing in a LOT more cash-paying customers.
But you have just one question…
That’s because each of these lead magnets normally goes for $17 – and that’s a great price. All you need to do is make just ONE $20 sale on the backend for each lead magnet, and you’ll instantly recoup your investment in this package and pocket a profit!
But now I’m going to do you one better…
If you order right now, I’m going to slash the price in half and give you each of these lead magnets for $8.03 each. (That’s $97 for the whole package of 12!)
Think about it…
Even if you only use half of these lead magnets and make just one $20 sale on the backend for those you use, you’re still pocketing a big profit!
And frankly, I know you can make a lot more sales than one per lead. Maybe you make 10… 50… 100 sales every time you use one of these lead magnets. That means each of these lead magnets could be worth hundreds or even thousands of dollars to you.
Now you can see why $97 for the entire set of 12 is such a great deal! But this deal won’t last forever…
And yeah, it’s still a great deal even at twice the price… but why pay more when you don’t have to?
Even though $17 per lead magnet is a great deal (which would be $204) and the half-off special rate of just $97 for the entire set of 12 lead magnets is an steal of a deal ... I'm going to make you an offer today that simply is too amazing to pass up.
Order Today And You Will Get All Twelve Lead Magnets For Just $47!
You get all twelve lead magnets in editable .doc files...
When you lock-in at the "fast action" price, you're paying just $3.92 per lead magnet! Just one sale of virtually any offer that you promote will recoup your tiny investment! Because...