Experienced information marketers know that creating the product is only half the process. Learning how to effectively package your content so that it is attractive to buyers is just as important as finding your niche. It doesn’t matter how good your product is if no one wants to buy it. The same pages of information can be packaged in many different ways.
Look over the following options and determine which method would be right for your niche and their needs.
Short reports are typically between 5 and 20 pages. They go in depth on a small part of a topic instead of giving a general overview like most large eBooks do. With a short report, you’re normally giving someone an actionable plan that they can use to fix an aspect of their life. “How to Calm a Colicky Baby”, “How to Improve Your Golf Slice” and “How to Lose 5 Lbs this Weekend” are all examples of the narrow focus of short reports. If you have a larger topic, sometimes breaking it down into short reports and offering them separately is a great way to make more money and establish your authority in the niche.
eBooks can be anywhere from 30 to 200 pages long. They normally offer a more widespread look at a topic than a short report, but they have the potential for covering a lot more topic areas in the niche. The advantage of eBooks is that they can be priced at higher rates than short reports. They are automatically delivered to your customers so they get the instant gratification of having the product immediately. eBooks can be paired with supplemental reports, audios or videos depending on the niche and how many resources you want to offer your customers.
If you have a lot of information on a niche and feel that you can provide month after month of content, you can create a membership site. The benefit of making a membership site with your content is that you earn money each month from multiple members. Instead of having a one time sale for your content, you can earn from it continuously. Your membership site can take many different forms. You can offer weekly or monthly reports delivered to your members’ inboxes. You can host a forum where members can meet and discuss the niche. You can also offer training through a private blog. The options are endless!
Physical products offer you the ability to put something real and tangible in the hands of your buyers. Physical products are often marketed as “home study courses” which can be set at a higher price point than an eBook or a set of online videos. Although you will have to pay for the production of the book, the videos or the audio CDs, you can more than make up for those costs with your price point. With certain topics, physical products just make more sense.
Before you decide on your product delivery system, make sure to research your niche to see what the norm is. Figure out what would be best for your niche and proceed accordingly.