Are you struggling to attract and retain customers for your online business? If so, it’s time to consider incorporating content marketing into your marketing strategy…
Content marketing involves creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience – with the ultimate goal of driving profitable customer action.
Here are the top three biggest benefits of content marketing for online businesses and some tips and ideas on how to achieve them:
Increased website traffic and search engine rankings.
By regularly producing high-quality content that is SEO-optimized, you can attract more visitors to your website and improve your search engine rankings. This can be achieved through keyword research and incorporating those keywords into your content, as well as using header tags and internal linking within your website.
One potential way to achieving this is to focus on creating long-form content (over 1,000 words) as research has shown that longer content tends to rank higher in search results (Neil Patel, 2018).
Recommendation: SEO Secrets [Not only does is come jam packed with over 100 key strategies and ideas but right now it comes with Private Label Rights – Learning and earning all in one!]
Established brand authority and trust.
By consistently providing valuable and informative content, you can establish yourself as a thought leader in your industry and gain the trust of your audience. This can be achieved through creating a variety of content types, such as blog posts, infographics, and videos, and sharing it on social media and other relevant platforms.
Quick Content Idea: Conduct industry research and share the results in a white paper or case study. This not only establishes your expertise, but also provides valuable information for your audience.
Increased conversions and sales.
By aligning your content with the needs and interests of your target audience, you can encourage them to take action and make a purchase. Consider creating personalized and targeted content, as well as incorporating calls to action within your content.
As a quick example, personalized content is very effective when it comes to your email messaging, according to our friends over at Campaign Monitor, personalized emails have an open rate 29% higher than non-personalized emails.
Content marketing can bring numerous benefits to your online business, including increased web traffic and better search engine rankings, established brand authority and trust (magic dust for any marketplace), and increased conversions and sales.
And by taking action and implementing a content marketing strategy, you can set your business up for success.