A Quick Guide On How to
Optimize Your Sales Page for MAXIMUM Conversions
Split testing, also known as A/B testing, is an essential part of any web marketing strategy. By running experiments and comparing the results of different versions of your sales page, you can determine which elements are most effective at converting visitors into customers.
This can lead to significant improvements in your conversion rates and, ultimately, your bottom line.
For example, let’s say you’re selling a $100 product and currently have a 2% conversion rate from 2,000 visitors per month.
By running split tests and improving your conversion rate by just 1%, you could potentially add an additional $2,000 each month (from exactly the same traffic). And if your LCV (lifetime customer value) is significantly higher than that first hundred dollar sale, then the impact can become staggeringly significant to your bottom line.
That’s why it’s important to focus on running tests on the elements that are most likely to have the biggest impact on your conversion rates.
Here are the top 3 things (plus a bonus) Simon Hodgkinson recommends you should run split tests on your sales pages to improve conversion, starting with the most impactful and ending with the least impactful:
Pricing and offer: The pricing and offer are often the most important factors in determining conversion rates on a sales page.
When testing different pricing and offers, consider the following key points:
- Will the new pricing and offer be perceived as more valuable by potential customers?
- Is the new pricing and offer competitive in the market?
- Will the new pricing and offer result in a higher profit margin?
For example, you might test offering a discount on your product, bundling it with additional resources or services, or adding a money-back guarantee.
Headlines and subheadings: The headlines and subheadings on your sales page are super important for capturing the attention of visitors, keeping them engaged and for setting the tone for the rest of the copy.
When testing different headlines and subheadings, consider the following key points:
- Will the new headline and subheading be more compelling and attention-grabbing?
- Do new subheadings more effectively keep your prospect engaged with the copy?
- Is the new headline and subheading consistent with the overall messaging of the page?
For example, you might test using a question-based headline, a benefit-driven headline, or a curiosity-provoking headline.
The layout and design of the page: While the overall design of the page can certainly impact conversion rates, it is usually less important than the specific elements and messaging on the page.
When testing different layouts and designs, consider the following:
- The layout: Make sure the layout of the page is easy to navigate and helps guide the visitor through the sales process.
- The visual elements: Use visual elements such as images and videos to help tell your story and engage the visitor.
- The user experience: Consider how the design and layout of the page impact the overall user experience and how it might affect their decision to make a purchase.
For example, you could test different versions of your page with different layouts and visual elements to see which ones are most effective at converting visitors into customers.
And while not typically too significant sometimes this one (we’ll call it a bonus) can surprise you…
The Color of the call-to-action button:
While the color of the call-to-action button is less likely to have a significant impact on conversion rates compared to the other elements we’ve covered, it can still be worth testing.
When testing different colors for the call-to-action button, consider the following key points:
- Does the new button color stand out on the page and draw attention?
- Is the new button color consistent with the branding and overall design of the page?
- Does the new button color have any psychological associations that might impact conversion rates (e.g., red is often associated with urgency)?
For example, you might test using a bright red color with black or white text when running time-limited or quantity limited sales and promotions.
Remember, when it comes to split testing, it’s important to focus on the elements that are most likely to have the biggest impact on your conversion rates. Don’t waste time testing minor details when you could be focusing on the big picture.
And above all, don’t be afraid to test and experiment – the only way to truly know what works is to try it out and see the results for yourself.
Recommendation #1
Want a simple yet insanely powerful tool to take away the technical headaches of running tests? (The answer is ‘Yes’ because most tools out there are so brain meltingly complicated to set up you never get round to running an actual test) then there’s just one place to go > grab an account at SplitTestMonkey
(Tip: the ‘Auto-Optimizer’ feature SplitTestMonkey has means you can set up tests and simply forget about them – the software runs on it’s own to find and set the winner for you, it takes just a couple of minutes to each test up) 🙂
Recommendation #2
Copy Secrets get some time tested and proven strategies to try out [Not only does is come jam packed with over 100 key strategies and ideas you can test but right now it comes with Private Label Rights – Learning and earning all in one!]
