Market research is a critical step that most entrepreneurs seem to give very little thought to, or often skip altogether. That’s a real shame, considering a little market research can save one a lot of time, money, and frustration, and might even save your business.
So many people seem to start a new venture with all the confidence in the world that they know exactly what they’re doing. They believe their product or service is the hottest new ticket in town, and that customers will beat their door down to purchase. But that’s not the reality for most people.